Southland Conference Announces Jersey Mike’s Subs as the Title Sponsor of its Men’s & Women’s Basketball Tournament
FRISCO, Texas – As part of their commitment to forging partnerships to enrich the student-athlete experience and maximizing revenues for supporting member schools, the Southland Conference announced today that Jersey Mike’s Subs will be the title sponsor of the Southland Basketball Tournament.
The multi-year agreement will provide Jersey Mike’s Subs an integrated marketing presence throughout the year, allowing the brand to connect with Southland alumni, fans, students, and employees as it helps boost athletic program revenues.
“This agreement is another indicator of the growing national recognition for the Southland Conference and its member schools as high-level competitors,” said conference commissioner Chris Grant. “Across the country, Jersey Mike’s is known for challenging its people to do their best and achieve at the highest level, so this relationship is a natural fit with the competitive culture of the Southland Conference.”
“A lot of Jersey Mike’s fans are also college basketball fans, and we know they will be cheering for their favorite teams during the tournament,” said Rich Hope, CMO, Jersey Mike’s Franchise Systems, Inc. “We are proud to support these student-athletes who represent the highest level of excellence.”
The 2023 Jersey Mike’s Southland Basketball Tournament is the latest installment of an annual tradition marked by fierce competition and unmatched sportsmanship. For the first time, it will take place at The Legacy Center on the campus of McNeese State University in Lake Charles, Louisiana. The winners of both the men’s and women’s tournaments will receive a bid to the NCAA tournament.
The broad-based, multifaceted agreement was negotiated by the Southland’s multi-media rights partner Van Wagner.
To follow Jersey Mike’s activations, as well as Southland’s men’s and women’s basketball, be sure to visit @southlandsports and @jerseymikes on Twitter and Instagram.
About Jersey Mike’s Subs
Jersey Mike’s Subs, with more than 2,300 locations nationwide, serves authentic fresh sliced/fresh grilled subs on in-store freshly baked bread — the same recipe it started with in 1956. Passion for giving in Jersey Mike’s local communities is reflected in its mission statement “Giving…making a difference in someone’s life.” For more information, please visit
jerseymikes.com or follow us on Facebook (
facebook.com/jerseymikes), Instagram (
instagram.com/jerseymikes), and Twitter (
twitter.com/jerseymikes.com).
About the Southland
Founded in Dallas in 1963 and now in its 60th competitive season, the Southland Conference celebrates the academic and competitive achievements of its member institutions and their student-athletes. Based in Frisco, Texas, the league now includes eight members in Louisiana and Texas and sponsors 19 NCAA Division I sports, with NCAA Championship automatic berths in 12 applicable team sports. The Southland Conference has won numerous national championships, including the 2021 NCAA Division I FCS title, and wins regularly in other sports in NCAA postseason play, including the 2021 Division I Men's Basketball Championship. The Conference also features a newly-expanded agreement with ESPN Networks, broadcasting hundreds of competitions each year, and is represented in the national corporate sales marketplace by Van Wagner Sports and Entertainment. The Southland has also served as the host conference for the successful NCAA Division I FCS Championship Game in Frisco since 2011.
About Van Wagner
Van Wagner, a wholly-owned subsidiary of Van Wagner Group LLC, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world’s biggest sporting events.
www.vanwagner.com
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