FRISCO — The Southland Conference has announced the appointment of Gigi Assi as Chief of Staff, a key leadership position designed to enhance operational efficiency, strategic coordination, and executive support across the Conference.

In this role, Assi will work closely with Commissioner Chris Grant to manage and advance the organization’s administrative and strategic priorities. She will oversee internal operations, enhance cross-departmental communication, and ensure greater alignment between the Commissioner’s Office, university presidents, athletic directors, and senior leadership across the Southland’s member institutions.

“Gigi brings an incredible blend of leadership, operational expertise, and relationship-building to our team,” said Southland Commissioner Chris Grant. “Her background in executive search and organizational strategy will strengthen how we serve our member institutions, support our student-athletes, and continue building a championship-level culture across the Southland Conference.”

Assi will also lead the coordination of Board of Directors, Advisory Council, and other leadership meetings, ensuring effective governance and the timely execution of strategic initiatives. Additionally, she will direct conference-wide special projects, support financial and operational planning, and assist in the delivery of the league’s signature championships and events.

Prior to joining the Southland, Assi served as a senior leader with Renaissance Search & Consulting, where she led client services and executive search operations for organizations across the NBA, NFL, NCAA, Olympic teams, and global sports agencies. In this capacity, she was instrumental in driving revenue growth, guiding business development strategy, and expanding the firm’s footprint across the sports and entertainment industries.

A native of Boston, Massachusetts, Assi holds a bachelor’s degree in Political Science and International Relations from the University of Massachusetts Boston. Outside of her professional development pursuits, she is passionate about philanthropy, travel, and fitness.